Blog Writing

Blog WritingWe understand that blogging is an essential part of your online presence. A blog can be your opportunity to express ideas, thoughts and opinions to reach a large online audience. It can be also used for marketing purposes, to talk about a product or service. Blogging is also a great addition to a high quality website, an opportunity to engage your customers outside your product or service offering. You can use a blog to talk about your corporate social responsibility, tell more about your team and express your views on ‘hot’ topics. Above all, fresh and high quality content drives traffic to your website irrespectively of the purpose. It is something which your customers would be interested in and if done well it would rank you high in Google search.
It has become increasingly hard to rank high in online searches due to growing competition. After all, there are gazillion websites and even more content which you need to compete with. This makes your online presence very challenging even if your product or services are of a high quality – reaching out to your customers might be impossible just because someone else ranks better. Therefore, using your blog as a channel to post high quality content to the liking of Google, Bing and Yahoo would certainly help you promote your online presence better.
Many people realise that content and blogs in particular help with driving traffic but they do very little to develop content quality which a reader would appreciate. It is not about the volume and density of keywords though good proportions of both are certainly helpful, but more about whether your content is readable. It makes a great difference if your blog is engaging, interesting and worth reading. This is why blog writing only for the sake of SEO optimising is also not a great idea.

You need a fine balance of engaging and well optimised content and therefore blog writing is key to a healthy online presence. It is essential that you have a well thought content strategy and blogging should be a big portion of your online efforts.
We also understand that blog writing is one of those things which needs to be of high quality but at affordable pricing, not cheap but affordable. There is no point using a cheap service provider soon to realise that you wasted money and precious time. There is also no point to pay premium for a service when you need it continuously and there is so much writer alternatives for you to choose from. Our blog writing service seeks a balance between these two. We understand our clients and we are interested in creating long-term and sustainable relationships.
We provide high quality blog writing services as a result of many years of experience in content development and copywriting. Our strengths come from a mix of capabilities – we understand how to write high quality, engaging and credible content, but we also have strong understanding of SEO, keywords and online optimisation. We offer you the best of both worlds which could only keep your blog current, fresh and well optimised.
Our team of writers has strong expertise in blog writing. All our writers are carefully screened and selected for their high level of expertise and proven experience. Our writers are enthusiastic to work on a wide range of different projects and are committed to delivering excellent quality at all times. Instead of trying and testing random freelancers on a job board you can rest assured that we will have the right person for your project – we will save you time, stress and potential disappointment of trial and error.

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